2009 National Multicultural Marketing Awards
Winners of the 2009 National Multicultural Marketing Awards, Adrien Monet and Jacques Reynaud of Polyglot with Minister for Citizenship, Virginia Judge and CRC Chair, Stepan Kerkyasharian.
Polyglot the 2009 Multicultural Marketing Champion
A Sydney company which has turned Australia's culturally diverse workforce into a major export earner has won this year's National Multicultural Marketing Awards.
The directors of Polyglot Australia were presented with their prestigious award at a gala dinner tonight in Sydney hosted by the NSW Minister for Citizenship, Virginia Judge.
The National Multicultural Marketing Awards have been conducted by the Community Relations Commission of NSW for the last twenty years and have unearthed winners from across multinational business, government and community sectors.
The company's award submission told the judges: "Polyglot's entire business model and strategy is based on promoting, and turning into an asset, the multiculturalism of Australian society. We are what we sell."
The company describes itself as: "A boutique human resources consultancy specialising in multicultural resourcing and consulting to assist companies in their international expansion - be it Australian companies expanding overseas or foreign companies investing in Australia."
The Chair of the Commission, Stepan Kerkyasharian, said tonight: "Polyglot is a classic winner of the Multicultural Marketing Awards because it does what we wanted to achieve - to tell the whole country and the world that we are a richer, smarter and more successful country because we have the added strength of cultural diversity as a major asset."
Polyglot also won the Export Category of tonight's Awards.
Other winners announced tonight were:
Commercial Big Business: Woolworths, for its television commercial featuring husband and wife characters Maria and Stavros speaking in Greek.
Information Technology: Northern District Times, for its unique system of reporting local news in Chinese.
Government: NSW Department of Ageing Disability and Homecare, for its information programme for families from Afghanistan, Iraq and Sudan who have a child with a disability.
Commercial Small Business: UBI World TV, for creatively marketing subscriptions for a new satellite TV Programme to the Filipino community.
Advertising: Haystack Positive Outcomes for its Taste of Harmony campaign across Australian workplaces on behalf of the Scanlon Foundation.
Community: The National Prescribing Service Limited and the Federation of Ethnic Communities Councils of Australia, for their campaign Get to Know Your Medicines, for older people who speak Cantonese, Mandarin and Italian.
Export: Polyglot for its boutique human resource company which exports multi-lingual, multicultural Australian professionals to overseas projects.
Highly Commended
Government: University of Southern Queensland
Advertising: Cultural Perspectives
Community: Radio 2MFM
The National Multicultural Marketing Awards are sponsored by The Australian newspaper, the AFL, CMC Markets, Commonwealth Bank, Qantas and Yellow Tail Wines.