Aim of the Awards

The Community Relations Commission of New South Wales aims to encourage and reward the efforts of businesses and organisations that focus on the cultural diversity of Australia in their overall marketing strategies.

The awards aim to: 

• promote the advantages for commercial managers of marketing their product or service to every potential client or customer.
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• highlight the responsibility of public sector managers to cater to the needs of the whole community and to fully inform all people about their services and activities.
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• stimulate creativitiy in marketing to a culturally diverse society.
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• recognise work of a high standard so as to inspire marketers who are not yet meeting the challenges of a culturally diverse society or enjoying the benefits of the market created by it.
  
  
• promote a more equitable representation of our diversity as a nation through mass media marketing channels.