2009 Multicultural Marketing Conference

Marketing Secrets Unlocked

The 2009 Multicultural Marketing Conference Marketing Secrets Unlocked was held on 26 August 2009.

Speakers from the public and private sector including Woolworths, Western Union Financial Services, LOUD, the Department of Immigration and Citizenship, the Commonwealth Bank of Australia, SMART Inc, the NSW State Library, the NSW Multicultural Health Communication Service, the NSW Police, SBS and Cultural Perspectives, generously shared their secrets in developing, implementing and evaluating their strategies in engaging the multicultural audience. Case studies and learnings were backed up by research and practical tools to ensure participants reap maximum benefits from the conference.

The various backgrounds of speakers were matched by those of the participants. Participants from all levels of government were joined by participants from the banking, education, legal, entertainment, publication, property and the community sector. View the program.

Presentations of the conference can be accessed via the following links:


	Multicultural marketing is smart marketing Stepan Kerkyasharian AM Chairperson, Community Relations Commission	View Presentation 0.8 mb View the Speech

	Evidence based decision making Jacky Hodges Australian Bureau of Statistics	View Presentation 4.1 mb

	More than a multicultural marketing case Andrew Hall Woolworths Ltd	View Presentation 4.1 mb

	Banking on cultural sentiment Monika Khanna Western Union Financial Services Lou Petrolo LOUD	View Presentation 15 mb

	Multicultural marketing for the public good Cian Manton Department of Immigration and Citizenship	View Presentation 5.1 mb

	CBA - a working example of successful multicultural marketing Andy Wright Commonwealth Bank of Australia	Please contact Andy Wright andrew.wright@cba.com.au

	Including Gen Y Ashley Farr SMART Inc	View Presentation 4.4 mb

	Using cultural diversity resources to meet diverse needs Oriana Acevedo State Library of NSW	View Presentation 22.1 mb

	Michael Camit NSW Multicultural Health Communication Service	View Presentation 13.4 mb

	Digital marketing and how it is measured Strath Gordon NSW Police Force	View Presentation 0.8 mb

	Multicultural marketing - how you can take control Thang Ngo Special Broadcasting Service	View Presentation 5.7 mb

	Integrating multicultural marketing into business Pino Migliorino Cultural Perspectives	View Presentation 0.6 mb