The demographics in Australia and the world are changing rapidly. Attracting and retaining multicultural markets are now essential elements of any marketing strategy.

In the present economic environment, the key to success lies in the ability of organisations to engage and generate responses from domestic and international markets.

The 2011 Multicultural Marketing Conference will present the latest effective tools and techniques in multicultural market engagement. Experienced industry speakers will demonstrate how to get maximum return for your marketing budget and overcome unique hurdles. Marketing experts and past winners of the National Multicultural Marketing Awards will share real case studies.

“A consumer’s perspective” is a popular feature of the conference where a panel representing a multicultural market segment will provide insight into the engagement of consumers and their buying-decision process, and the factors that influence them.

Click here to register.