The CRC is the leading NSW government agency supporting multicultural communities in NSW and is trusted as the expert and leader in working with the multicultural community. Services and businesses seeking to reinforce their brands with the multicultural community, or looking for an introduction to the multicultural market find the association with the conference effective and lucrative.
OriginsInfo now offers an innovative way of measuring multicultural participation – whether with government service providers who need to demonstrate delivery of access and equity in their functions, or with commercial organisations who seek to realise the potential of multicultural spend and consumption.
The Origins system uses world’s best practice in analysis of first and family names to infer the most likely cultural background and assign an Origins cultural code. Accuracy at the individual level is around 85% - even higher across a set of aggregated customers, or a geographical area – and a typical match rate to customer names exceeds 99.5%.
By coding a customer file and comparing with the market (or area served), it is possible to identify which cultural groups are over-represented and which are under-represented. This is an important first step in diagnosing the degree of current engagement with CALD (Culturally And Linguistically Diverse) communities and identifying where the best opportunities lie for future action and management.
Using this insight, supported by further analysis as required, creative multicultural marketing can proceed knowing that improved measurement of outcomes will lead to better marketing management and continuous improvement.
OriginsInfo is proud to be a sponsor of the CRC Multicultural Marketing Conference. The opportunity to connect with organisations who share a passion for greater inclusivity and participation is unique in the Australian marketing landscape. Exposure through pre-conference promotion and on-site exhibition space facilitates a close connection with organisations at the leading edge of multicultural marketing in Australia.
NSW Fire Brigades is committed to the NSW Principles of Multiculturalism. NSW Fire Brigades acknowledges the benefits that cultural, linguistic and religious diversity brings to the community and will continue to develop and implement initiatives to increase opportunities for all people to participate in and access our services.
NSW Fire Brigades is also committed to its prevention and preparedness strategies to ensure that the CALD (Culturally And Linguistically Diverse) communities are more resilient and better prepared should an incident occur in their household. We are also focused on recruitment and continue to improve service delivery and develop capabilities to meet CALD community needs.
The Multicultural Marketing Conference provided the NSW Fire Brigades with a platform that allowed us to showcase our service and its Fire safety campaigns to a broad audience and our support and inclusion in the CALD Business as a leader by example.